digital marketing, seo, google

How Amazon’s DSP Stacks Up

Amazon’s full service DSP was launched in 2018, but how does it stack up to competitors in similar space like The Trade Desk or...
social media, interaction, woman

Latest Trends in Influencer Advertising

Influencers aren’t replacing traditional commercials, but they could in the next couple of decades. Overall it has the ability to reach cross-platform and forge...
matrix, technology, tech

Disney is Betting Big on Programmatic

Disney made a splash at their recent Tech & Data showcase in early March by detailing a plan to lean into data, measurement, privacy...