Day: June 8, 2022
Google May Split Up Its Advertising Business in Response to a US Senate Bill
A bipartisan group of senators has introduced a bill that, if passed, would require Google to divest its majority of its ad-tech business. A...
First-Party Data Problems
The digital media industry is experiencing a reversal of its usual direction. In general, advertisers and publishers consider what matters to them equally important....
Today’s Turbulent, Highly Profitable World of Influencer Marketing
According to Insider Intelligence, influencer marketing will exceed $4 billion by the end of 2022, which marks a continuing upward trend after 2021’s $3.69...