In a new acquisition, Microsft Corp. acquires digital advertising subsidiary Xandr from AT&T. The talks have been ongoing for some time and the rumors were wide, but the two companies have finally nailed down a deal pending regular approval and closing conditions. Xandr’s specialty is providing advanced data analytics to advertising and consumer-centric digital marketing. Microsoft sees Xandr greatly improving its digital campaigns and accelerating its online advertising. Xandr’s advanced information will be rolled out to target consumer products and further understand the relationship with Microsoft’s clientele.
