Hiring Crisis in Advertising

U.S. nonpolitical advertising is growing at its fastest pace in advertising history, and this means companies are trying desperately to expand. However, there is...

GumGum’s New Acquisition Should Get Your Attention

While GumGum’s acquisition of Playground xyz flew under lots of people’s radar it shouldn’t have because it’s a notable trend in advertising. GumGum is...

The Eruption of U.S. Sports Betting Ads

Sports betting is taking over and is appearing on just about any platform: Youtube, TV, podcasts etc. In many ways, the U.S. is lagging...

Livestream Retail has Legs in 2022

Livestream shopping was one of the fastest-growing market segments this year, but the industry is still in its infancy in the U.S. and will...

From Staples Center to the Superbowl Crypto.com Moves Mainstream

Singapore’s Crypto.com campaign to become a household name is gaining momentum as the cryptocurrency platform just purchased its first Superbowl ad among many other...

How are Retailers Responding to Supply Shortages this Holiday Season?

Whether its chip shortage chasing dragging production or new virus strains slowing textile output the supply chain glut is conundrum for many brands. Nevertheless,...