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Movie Theaters Thinking Outside the Box in 2022

Movie theaters had one of the simplest built-in advertising platforms since their inception: the product itself and extreme dollars studios put toward getting people...

The Most Creative Talent in the Industry

Ad Age has announced its finalists for their 2022 creativity awards, and the winners will be selected at the end of April at the...
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Brands Need to be All-in on the Metaverse

First of all, brands have lots of reasons to be skeptical of the metaverse: it could be a quickly fading fad, forecasts and prediction...
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The CW Could be Leaving Warner Brothers´┐╝

The CW dominated the 2000s with viewers tuning in to see new episodes of Supernatural, Gilmore Girls, and One Tree Hill, but that chapter...

Hiring Crisis in Advertising

U.S. nonpolitical advertising is growing at its fastest pace in advertising history, and this means companies are trying desperately to expand. However, there is...

The Eruption of U.S. Sports Betting Ads

Sports betting is taking over and is appearing on just about any platform: Youtube, TV, podcasts etc. In many ways, the U.S. is lagging...

BET promotes Scott Mills to CEO

Twenty-four years after he first joined BET and four years after he returned to the company as presidents, Scott Mills has become the company’s...