MiQ – a global programmatic activation partner – unveiled CookielessIQ, a cookieless readiness assessment designed to help advertisers further optimize their campaigns ahead of third-party cookie deprecation. A CookielessIQ score measures an advertiser’s progress in minimizing cookie dependence by providing in-depth views of their progress, enabling benchmarking efforts, test and learn mechanisms, and ultimately identifying the best methods for driving programmatic performance in a privacy-compliant manner without sacrificing results.
Since its founding, MiQ’s team of data scientists, analysts, and engineers have been committed to developing viable, intuitive, and efficient solutions that empower customers to succeed in a rapidly changing industry. MiQ has been one of the first to develop tools specifically designed to prepare brands for privacy-centric programmatics and to drive results while maintaining consumer privacy standards in the face of unprecedented changes in identifiers.
A unique agnostic approach, robust data sets, and integrated technology solutions have enabled MiQ to develop a multi-ID audience graph, called “Identity Spine” as well as a comprehensive Cookieless Toolkit that handles audience identification, scale, performance, and measurement in a post-cookie context.