Day: July 19, 2022
Walmart Connect Announces First Strategic Agency Partnership with Omnicom
Walmart Connect, a closed-loop omnichannel media business of America’s largest retailer that offers advertisers the opportunity to reach Walmart shoppers across Walmart’s web and...
Samsung Launches its Own Demand-Side Advertising Platform
Samsung Ads today launched Samsung DSP, a self-service platform that connects the company’s linear, CTV, mobile, and desktop advertising inventory to media buyers. The...
Despite Mounting Recession Fears, Esports Brand Partnerships are on the Upswing
Advertisers who had paused their esports advertising in response to the increase in casual gaming are now back in force. Recently, the esports industry...