Category: DSP
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MiQ Launches CookielessIQ, Unlocking Actionable Insights for Cookieless Programmatic Activation
MiQ – a global programmatic activation partner – unveiled CookielessIQ, a cookieless readiness assessment designed to help advertisers further optimize their campaigns ahead of...
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Samsung Launches its Own Demand-Side Advertising Platform
Samsung Ads today launched Samsung DSP, a self-service platform that connects the company’s linear, CTV, mobile, and desktop advertising inventory to media buyers. The...
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Atreda Launches DSP Adstanding for Digital Out Of Home Advertising
To streamline the buying and launching of advertising creative, Atedra, a leading global provider of digital advertising solutions based in Toronto, has announced the...
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Marriott Becomes First Hospitality Brand to Launch a Media Network
Marriott International, which operates more than 30 brands worldwide, including iconic properties such as The Ritz-Carlton, St. Regis, Bulgari Hotels, and others, is launching...
![cyber glasses, virtual, virtual world](https://dailyvista.com/wp-content/uploads/2022/04/VR-scaled.jpg)
Yahoo and Amobee DSPs Remove Google Open Bidding as a Source of Supply
As part of their efforts to optimize the supply chain and control Google’s influence, two ad-tech vendors, Yahoo and Amobee, have removed Google Open...
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Targeting Without Cookies Will Lead to Impressive Results
In recent years, third-party data collection has become increasingly restricted in the advertising landscape. Due to this, many marketers are wondering whether cookie-free advertising...
![cyber glasses, virtual, virtual world](https://dailyvista.com/wp-content/uploads/2022/04/VR-scaled.jpg)
Google May Split Up Its Advertising Business in Response to a US Senate Bill
A bipartisan group of senators has introduced a bill that, if passed, would require Google to divest its majority of its ad-tech business. A...
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First-Party Data Problems
The digital media industry is experiencing a reversal of its usual direction. In general, advertisers and publishers consider what matters to them equally important....
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Samsung Making Big TV DPS Moves
Samsung is launching four new channels on their ad-supported streaming service Samsung TV Plus that will center around cooking, cars, home, and holidays. More...
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Artificial Intelligence is Key to DSP
The pandemic marked a turning point as many brands were pivoting to in-app advertising and connected TV. However, DSPs make life difficult in unlocking...
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How Amazon’s DSP Stacks Up
Amazon’s full service DSP was launched in 2018, but how does it stack up to competitors in similar space like The Trade Desk or...