cookie, biscuit, round

MiQ Launches CookielessIQ, Unlocking Actionable Insights for Cookieless Programmatic Activation

MiQ – a global programmatic activation partner – unveiled CookielessIQ, a cookieless readiness assessment designed to help advertisers further optimize their campaigns ahead of...
icon, shannon, television

Samsung Launches its Own Demand-Side Advertising Platform

Samsung Ads today launched Samsung DSP, a self-service platform that connects the company’s linear, CTV, mobile, and desktop advertising inventory to media buyers. The...
social media, social, marketing

Atreda Launches DSP Adstanding for Digital Out Of Home Advertising

To streamline the buying and launching of advertising creative, Atedra, a leading global provider of digital advertising solutions based in Toronto, has announced the...
woman, virtual reality, game

Marriott Becomes First Hospitality Brand to Launch a Media Network

Marriott International, which operates more than 30 brands worldwide, including iconic properties such as The Ritz-Carlton, St. Regis, Bulgari Hotels, and others, is launching...
cyber glasses, virtual, virtual world

Yahoo and Amobee DSPs Remove Google Open Bidding as a Source of Supply

As part of their efforts to optimize the supply chain and control Google’s influence, two ad-tech vendors, Yahoo and Amobee, have removed Google Open...
digital marketing, seo, google

Targeting Without Cookies Will Lead to Impressive Results

In recent years, third-party data collection has become increasingly restricted in the advertising landscape. Due to this, many marketers are wondering whether cookie-free advertising...
cyber glasses, virtual, virtual world

Google May Split Up Its Advertising Business in Response to a US Senate Bill

A bipartisan group of senators has introduced a bill that, if passed, would require Google to divest its majority of its ad-tech business. A...
female, woman, women

First-Party Data Problems

The digital media industry is experiencing a reversal of its usual direction. In general, advertisers and publishers consider what matters to them equally important....
matrix, technology, tech

Samsung Making Big TV DPS Moves

Samsung is launching four new channels on their ad-supported streaming service Samsung TV Plus that will center around cooking, cars, home, and holidays. More...
artificial intelligence, brain, think

Artificial Intelligence is Key to DSP

The pandemic marked a turning point as many brands were pivoting to in-app advertising and connected TV. However, DSPs make life difficult in unlocking...
digital marketing, seo, google

How Amazon’s DSP Stacks Up

Amazon’s full service DSP was launched in 2018, but how does it stack up to competitors in similar space like The Trade Desk or...