Samsung Making Big TV DPS Moves

Samsung is launching four new channels on their ad-supported streaming service Samsung TV Plus that will center around cooking, cars, home, and holidays. More importantly, they are adding to their Samsung Ads by offering a Total Media Solution to advertisers on their platform. The service will facilitate buyers with management and measurement in cross-platform purchasing options. Samsung is a top-tier provider in its ability to create content and user insights simultaneously, which has rapidly increased the user growth of its ad-supported platform. Samsung’s DSP will be the workhorse for the full-service offerings, and they are leaning on their ability to provide holistic views with their cross-platform measurement.