cyber glasses, virtual, virtual world

Brands are Pushing Video Games, but Media Buyers Still Skeptical

Some of the biggest names are pumping money into trying to elevate video games’ status as a platform so it can hope to compete...
hands, team, united

IDS Brings in an SEO Director

Integrated Digital Strategies, a prominent digital marking firm, has brought in search engine optimization specialist Carlos J. Rosado to be a director for the...
donut, donuts, bread

Dunkin Loses CMO in Tight Turnaround

Rafael Acevedo, Dunkin Donuts Chief Marketing Officer is leaving the company after a mere nine-month stint, according to Ad Age. Acevedo, who was previously...
dirty, baseball, ball

Baseball’s Strike Could Cost a Billion in Ad Revenue

Sport is a huge portion of global advertising dollars, and one of the ‘Big Four’ might not have a season this year. Due to...
american express, cards, credit

Visa Has a New CMO

Frank Cooper III will be taking over as global CMO at Visa Inc. Cooper is coming to Visa from BlackRock Inc. where he was...
equalizer, beat, music

Audio Advertising is Back to the Future

Audio may be one of the oldest American mediums but technology is fundamentally altering the future of it and resting real areas of growth....
beer, pouring, glass

Coors is Going Green

Coors is moving to a plastic-free campaign by getting rid of any rings used in packaging where their parent company operates. The brand moving...
mona lisa, mask, coronavirus

Post-pandemic Advertising is Here

It was a quick fad to include pandemic plot lines in the latest serial tv shows or whole movies surrounding the pandemic, but that...
banner, ukraine, flag

How Brands are Responding to the Russia-Ukraine Conflict

The internet age has made it more important than ever for brands to respond respectfully and compassionately to the world’s social problems, and many...
ecommerce, online shopping, online payment

Gen Z Shoppers are Not Who You Think They Are

Gen Zers have a huge market cap with over $300 billion in spending last year alone, but so many brands fundamentally misunderstand them. Gen...
social, social media, communication

Here are the Channels to Find Hidden Advertising Value

Brands hurled themselves into the metaverse, NFTs, cryptocurrency and TikTok in 2021, but there were other trends that silently swept up the marketing world....
qr code, quick response code, matrix

Did Coinbase’s QR Stunt Pay Off?

Coinbase’s ad this year was a big gamble, and maybe that was because it was simply a bouncing QR code that was a reflection...