Who’s Breaking the Boundaries in Influencer Marketing

As part of the Influencer Marketing Awards’ judging day last week, the highly regarded judges discussed the year’s best in class entries and decided...
coffee, phone, paper

Time to Reset Your Influencer Strategy

Influencer marketing grew rapidly and sort of out of control, and has since turned into Frankenstein’s monster for most brands where they are trying...
social media, social, marketing

Influencer Podcasts: A Marketing Dream

Podcasts have been one of the fastest-growing advertising platforms in the last couple of years, and that growth has in turn led to reliability....
social media, interaction, woman

Find the Perfect Influencer With These Brands

Gen Z and millennials are turning to influencers across a variety of platforms to help them find products, but research shows that having a...
drinks, alcohol, cocktails

Harnessing the Full Power of Influencer Marketing

The influencer space has changed rapidly in the last two years, and the popularity of TikTok and other media has played a crucial role...
social media, interaction, woman

Influencers and Live Shopping 2.0

The covid-19 pandemic forced companies to pivot into online shopping experiences and this revolutionized the live shopping experience from the previous generations’ QVC conceptualization....
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Influencer Expansion into B2B

Influencer usage is one of the fastest-growing market segments in advertising, and it is expected to grow by almost 900% in the last 6...
tik tok, tiktok, art

Top Trends in 2022 Influencer Marketing

The trend of Tiktok’s dominance will continue in 2022 as they flew by a billion monthly users. Their influencers have some of the highest...

Influencer Advertising Key to Growth

Influencer presents are rapidly shifting the landscape for marketing. In a lot of ways it has replaced celebrity endorsement, and given smaller companies a...
social media, interaction, woman

Latest Trends in Influencer Advertising

Influencers aren’t replacing traditional commercials, but they could in the next couple of decades. Overall it has the ability to reach cross-platform and forge...