Category: Influencer

A new set of guidelines introduced today by the ANA helps advertisers overcome a challenge they have faced for several years — measuring influencer...

Influencer marketing may be a relatively new field, but there are indications that its increasing popularity may translate into fortunes for marketers in the...

TikTok has introduced its inaugural group of Content Marketing Partners as part of its Marketing Partners Program. One of these founding members is Brandwatch,...

According to The Snap Company’s announcement on Tuesday, May 24th, it will miss its projections because of decreased ad spending. As a result, many...

According to Insider Intelligence, influencer marketing will exceed $4 billion by the end of 2022, which marks a continuing upward trend after 2021’s $3.69...

The Federal Trade Commission published a friendly, easy-to-understand digital booklet entitled Disclosures 101 for Social Media Influencers in 2019 to assist streamers and influencers...

As of today, TikTok is one of the biggest social media platforms. It may not have as many regular users as Facebook or Instagram,...

As part of the Influencer Marketing Awards’ judging day last week, the highly regarded judges discussed the year’s best in class entries and decided...

Influencer marketing grew rapidly and sort of out of control, and has since turned into Frankenstein’s monster for most brands where they are trying...

Podcasts have been one of the fastest-growing advertising platforms in the last couple of years, and that growth has in turn led to reliability....

Gen Z and millennials are turning to influencers across a variety of platforms to help them find products, but research shows that having a...

The influencer space has changed rapidly in the last two years, and the popularity of TikTok and other media has played a crucial role...