TikTok Influencer Marketing: What Does it Entail?

As of today, TikTok is one of the biggest social media platforms. It may not have as many regular users as Facebook or Instagram, but the engagement and brand loyalty is amazing. Since its launch in 2018, it has grown into a much-loved platform for consumers, creators, and brands. However, TikTok is regarded as a young person’s game, nothing could be further from the truth.

Brands shouldn’t be afraid to try TikTok. It offers an opportunity to reach new audiences and work with talented creators. TikTok is an essential marketing tool for brands with a Gen Z or Millennial audience.

Every brand should utilize TikTok as part of its marketing strategy before TikTok reaches the content saturation point that is inevitable. Every brand that has a strong TikTok presence began by testing out all kinds of content. It’s an excellent platform to test out new types of content and see what resonates with your audience

Any video that performs well on TikTok is exposed to a huge audience, giving the opportunity for huge engagement.