JCDecaux UK Launches Programmatic Digital-Out-of-Home at London’s Heathrow Airport
JCDecaux SA, the world’s largest outdoor advertising company, announced today that its UK subsidiary has added programmatic buying capability to its advertising locations at...
WePlay Esports Teams up with OTK Media
WePlay Esports, an esports tournament organizer, has announced a strategic partnership with influencer network and media company OTK Media. Through this agreement, OTK will...
Yahoo and Amobee DSPs Remove Google Open Bidding as a Source of Supply
As part of their efforts to optimize the supply chain and control Google’s influence, two ad-tech vendors, Yahoo and Amobee, have removed Google Open...
Lawsuit Claims Amazon Using Alexa to Target Ads at Customers
It is alleged in a new lawsuit that Amazon’s Echo and other smart speakers collect voice data from unwitting customers that it uses to...
PepsiCo’s Head of Esports on Leveling Up an ‘Always-On’ Strategy
The video game industry is a big business, but many non-endemic marketers are only now realizing the medium’s capability to reach a broad audience....
How AI Will Change the Future of Search Engine Optimization
Artificial intelligence (AI) is becoming more sophisticated, requiring search engine optimization to adapt. It is only a matter of time before artificial intelligence overtakes...
Dolce & Gabbana Partners with Italian Esports Organization
Luxury fashion brand Dolce & Gabbana has partnered with Italian esports organization. With this collaboration, Mkers will be a part of a new project...
Revamping ideas: How Retailers Are Diversifying
Collaboration is the new competition; This term serves as a valid definition of the status quo in the retail industry. In addition to collaboration,...
The World of Food Marketing Gets Creative with Merch Mania
There is a growing trend in food and beverage marketing that involves fashion merchandise tie-ins with brands such as McDonald’s, Heinz, Goldfish Crackers, and...
TikTok Marketing Partners Program Welcomes Brandwatch
TikTok has introduced its inaugural group of Content Marketing Partners as part of its Marketing Partners Program. One of these founding members is Brandwatch,...
Snap, Inc Will Miss its Projections Because of Decreased Ad Spending
According to The Snap Company’s announcement on Tuesday, May 24th, it will miss its projections because of decreased ad spending. As a result, many...
Targeting Without Cookies Will Lead to Impressive Results
In recent years, third-party data collection has become increasingly restricted in the advertising landscape. Due to this, many marketers are wondering whether cookie-free advertising...