The Slowdown of Twitch’s Growth
“According to WARC TwitchTracker, Twitch’s rapid growth over the past two years is slowing noticeably. In the period between March 2020 and October 2021, the...
Who’s Breaking the Boundaries in Influencer Marketing
As part of the Influencer Marketing Awards’ judging day last week, the highly regarded judges discussed the year’s best in class entries and decided...
Advertising Impressions For CTV Now Outpace Those For Mobile
A latest report by Innovid’s Global Benchmarks Group shows that connected TV (CTV) will surpass mobile in 2021 as the channel with the greatest...
Movie Theaters Thinking Outside the Box in 2022
Movie theaters had one of the simplest built-in advertising platforms since their inception: the product itself and extreme dollars studios put toward getting people...
DeepIntent Guaranteeing Audience Reach
DeepIntent is one of the largest providers of healthcare advertising technology and they are bolstering their offer to clients by guaranteeing the reach of...
Samsung Making Big TV DPS Moves
Samsung is launching four new channels on their ad-supported streaming service Samsung TV Plus that will center around cooking, cars, home, and holidays. More...
NBCUniversal has a Programmatic Portal for Peacock
Netflix has dropped 200,000 monthly users and its plans to launch ads could be even more detrimental, but many other services are catching up...
Time to Reset Your Influencer Strategy
Influencer marketing grew rapidly and sort of out of control, and has since turned into Frankenstein’s monster for most brands where they are trying...
Ad Targeting Just Got Easier
IAB Tech Lab is launching a new classification called ‘seller-defined audiences’ or SDA which will put power in publishers’ hands in order to determine...
Marketing Disruption with Musk Takeover
Elon Musk has withstood the ‘poison pill’ put out by shareholders and has agreed to a take over $44 billion of Twitter. Musk has...
Taco Bell’s Experiential Drag Shows
Taco Bell has been a top-notch innovator when it comes to experiential campaigns, and they are leading the way yet again. Taco Bell is...
Influencer Podcasts: A Marketing Dream
Podcasts have been one of the fastest-growing advertising platforms in the last couple of years, and that growth has in turn led to reliability....