How the Metaverse Will Change Digital Marketing
The ‘metaverse’ is shaping up to change marketing like the early years of Google, Facebook, and youtube. Brands like Nike, Gucci, and Disney are...
New Research Examines Gen Z Shopping Habits
Each generation seems less attached to ‘name brand’ marketing and customer loyalty than the last, and new research from Pinterest shows Gen Z is...
Smartly.io Set to Aquire Ad-Lib.io
Smartly.io is an EU leader in providing technology-driven advertising and they are acquiring Ad-Lib.io for over $100 million to improve their visibility. Previously Smartly.io...
Hiring Crisis in Advertising
U.S. nonpolitical advertising is growing at its fastest pace in advertising history, and this means companies are trying desperately to expand. However, there is...
GumGum’s New Acquisition Should Get Your Attention
While GumGum’s acquisition of Playground xyz flew under lots of people’s radar it shouldn’t have because it’s a notable trend in advertising. GumGum is...
The Eruption of U.S. Sports Betting Ads
Sports betting is taking over and is appearing on just about any platform: Youtube, TV, podcasts etc. In many ways, the U.S. is lagging...
Livestream Retail has Legs in 2022
Livestream shopping was one of the fastest-growing market segments this year, but the industry is still in its infancy in the U.S. and will...
Microsoft Snags Xandr from AT&T
In a new acquisition, Microsft Corp. acquires digital advertising subsidiary Xandr from AT&T. The talks have been ongoing for some time and the rumors...
From Staples Center to the Superbowl Crypto.com Moves Mainstream
Singapore’s Crypto.com campaign to become a household name is gaining momentum as the cryptocurrency platform just purchased its first Superbowl ad among many other...
Deja Vu: Jack Dorsey Steps Down From Twitter
History has once again repeated itself as Jack Dorsey has stepped down from the CEO role at Twitter. Dorsey will remain on the board...
DoubleVerify Makes $150 million dollar Acquisition
Burgeoning company DoubleVerify Inc. went public in April 2020, and they made a big splash when their stock shot up to 30% above the...