Samsung Launches its Own Demand-Side Advertising Platform

Samsung Ads today launched Samsung DSP, a self-service platform that connects the company’s linear, CTV, mobile, and desktop advertising inventory to media buyers.

The company has announced it will make its new platform available directly to programmatic buyers, along with access to Samsung Ads’ proprietary inventory and data from nearly 45 million households. It will include video campaigns on Samsung TV Plus, the Samsung Content Network, and more connected TV inventory from publishers.

Samsung promises to provide a view of ad frequency across all its channels and to allow advertisers to include linear advertising in their household frequency cap.  DSPs will also allow buyers to know what audiences they are reaching on what devices or platforms.

The launch of Samsung’s DSP coincides with the company’s decision to offer Samsung TV Plus, its ad-supported streaming service, on some mobile devices. From Sept. 23, Samsung TV Plus will be available for select Galaxy smartphones including the Galaxy Note20, Galaxy S20, Galaxy Note10, or Galaxy S10.