Day: July 26, 2022

MiQ Launches CookielessIQ, Unlocking Actionable Insights for Cookieless Programmatic Activation
MiQ – a global programmatic activation partner – unveiled CookielessIQ, a cookieless readiness assessment designed to help advertisers further optimize their campaigns ahead of...

ANA Offers First Guidelines for Measuring Influencer Marketing
A new set of guidelines introduced today by the ANA helps advertisers overcome a challenge they have faced for several years — measuring influencer...

Brands are Expected to Spend Over 27 Billion on Influencer Advertising in 2022
Influencer marketing may be a relatively new field, but there are indications that its increasing popularity may translate into fortunes for marketers in the...