Category: Retail Media
Walmart Connect Announces First Strategic Agency Partnership with Omnicom
Walmart Connect, a closed-loop omnichannel media business of America’s largest retailer that offers advertisers the opportunity to reach Walmart shoppers across Walmart’s web and...
Sam’s Club Revamps its Ad Network with a Self-Service Platform
As retailers invest more and more in ways for advertisers to reach consumers online, Sam’s Club is the latest to overhaul its ad network....
Dollar General Expands Advertiser Access to Shopper Data
Dollar General is expanding its retail media network. Dollar General’s DGMN network, originally launched in 2018, provides CPG advertising partners with access to real-time...
Revamping ideas: How Retailers Are Diversifying
Collaboration is the new competition; This term serves as a valid definition of the status quo in the retail industry. In addition to collaboration,...
Retail Media Leader at Albertsons Discusses the Company’s ‘Late Mover’ Advantage and Digital Advertising’s Future
Among the grocery chains building out media platforms, Albertsons is a late entrant. It announced its own advertising business late last year and launched...