Category: AdTech
DeepIntent Guaranteeing Audience Reach
DeepIntent is one of the largest providers of healthcare advertising technology and they are bolstering their offer to clients by guaranteeing the reach of...
Facebook Interest Target is Missing the Mark
Facebook allows users to check various interest boxes so consumers can see advertisements more relevant to them…in theory that is. A new study from...
How Marketers Can Thrive in a Cookie-less World
A little over two decades ago brands were innovating with programmatic advertising and ad networks, but that landscape drastically changed as the cookie came...
Tech Regulation for Children in the Works
Europe has definitely been ahead of the US when it comes to a variety of regulation practices but particularly those in tech, but the...
How Marketers are Making Holidays Safe from Triggers
Valentine’s Day can be polarizing, to say the least, and while some may relish the opportunity to spend time with a loved one, others’...
Three Ways TV is Transforming in 2022
The radical reformation of television is upon us, and the delivery over quadrature amplitude modulation and internet protocol are creating new trends into one...
New Competitor for Super Bowl TV Metrics
Most of the stories around the Super Bowl have been centered around how brands are shaping their ads, and ad space has surely flown...
Facebook’s Ad-blocking is Causing Sexist Practices
Meta does extensive ad-blocking to prevent a variety of adult products and services from being marketed on Facebook, and it’s a primary reason for...
Ad Tech Deals SkyRocket in 2021
Advertising technology bounced back hard in 2021 according to a study by Luma Partners. This segment of the advertising and marketing economy featured a...
Smartly.io Set to Aquire Ad-Lib.io
Smartly.io is an EU leader in providing technology-driven advertising and they are acquiring Ad-Lib.io for over $100 million to improve their visibility. Previously Smartly.io...
The Eruption of U.S. Sports Betting Ads
Sports betting is taking over and is appearing on just about any platform: Youtube, TV, podcasts etc. In many ways, the U.S. is lagging...
Microsoft Snags Xandr from AT&T
In a new acquisition, Microsft Corp. acquires digital advertising subsidiary Xandr from AT&T. The talks have been ongoing for some time and the rumors...