Category: Programmatic
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Why More Advertisers and Publishers are Making the Shift to Private Marketplaces
Private marketplaces (PMPs) are becoming increasingly popular in the fast-paced advertising industry. Compared to open exchanges, PMPs have shown higher rates of programmatic advertising...
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JCDecaux UK Launches Programmatic Digital-Out-of-Home at London’s Heathrow Airport
JCDecaux SA, the world’s largest outdoor advertising company, announced today that its UK subsidiary has added programmatic buying capability to its advertising locations at...
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NBCUniversal has a Programmatic Portal for Peacock
Netflix has dropped 200,000 monthly users and its plans to launch ads could be even more detrimental, but many other services are catching up...
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Ad Targeting Just Got Easier
IAB Tech Lab is launching a new classification called ‘seller-defined audiences’ or SDA which will put power in publishers’ hands in order to determine...
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Where Programmatic Dollars Are Really Going
Machine learning is one of those buzzwords that can mean a wide variety of different things but is a black box to most; equally...
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Deep Learning Key to Scaling Business
Marketing firms are under immense stress when it comes to delivering the best possible results on smaller and smaller margins, but fear not, technology...
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Digital Marketing Posts Biggest Year Since 2006
The story of the economic K-shaped recovery from the pandemic was driven by a huge surplus in consumer spending, and that has translated to...
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MatterKinds Tool Could be a Data Difference Maker
With cross-platform viewership and a range of identification problems at all-time highs, insights, and analytics that can glean specifics about users and KPIs are...
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One Small Step for Marketing, One Giant Leap for Programmatic Advertising in Gaming
Gaming has exploded during the pandemic, which has largely been a function of lifestyle changes for many Americans, but efforts in marketing haven’t been...
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Walmart’s New DSP is a Signal for the Industry
There has been a barrage of self-service first-party retailer DSPs in the last couple of years with Walmart, Target and Kroger all integrating in...
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Programmatic Ad Expansion on Peacock
Brands will now be able to access data from iSpot.TV and mobilize campaigns via OpenAP through an expansion of programmatic access on Peacock by...
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Disney is Betting Big on Programmatic
Disney made a splash at their recent Tech & Data showcase in early March by detailing a plan to lean into data, measurement, privacy...