digital marketing, seo, google

NBCUniversal has a Programmatic Portal for Peacock

Netflix has dropped 200,000 monthly users and its plans to launch ads could be even more detrimental, but many other services are catching up...
communication skills, media training, public speaking

Ad Targeting Just Got Easier

IAB Tech Lab is launching a new classification called ‘seller-defined audiences’ or SDA which will put power in publishers’ hands in order to determine...
matrix, technology, tech

Where Programmatic Dollars Are Really Going

Machine learning is one of those buzzwords that can mean a wide variety of different things but is a black box to most; equally...
ecommerce, online shopping, online payment

Deep Learning Key to Scaling Business

Marketing firms are under immense stress when it comes to delivering the best possible results on smaller and smaller margins, but fear not, technology...
businessman, manhattan, skyline

Digital Marketing Posts Biggest Year Since 2006

The story of the economic K-shaped recovery from the pandemic was driven by a huge surplus in consumer spending, and that has translated to...
artificial intelligence, brain, think

MatterKinds Tool Could be a Data Difference Maker

With cross-platform viewership and a range of identification problems at all-time highs, insights, and analytics that can glean specifics about users and KPIs are...
matrix, technology, tech

One Small Step for Marketing, One Giant Leap for Programmatic Advertising in Gaming

Gaming has exploded during the pandemic, which has largely been a function of lifestyle changes for many Americans, but efforts in marketing haven’t been...
matrix, technology, tech

Walmart’s New DSP is a Signal for the Industry

There has been a barrage of self-service first-party retailer DSPs in the last couple of years with Walmart, Target and Kroger all integrating in...
digital marketing, seo, google

Programmatic Ad Expansion on Peacock

Brands will now be able to access data from iSpot.TV and mobilize campaigns via OpenAP through an expansion of programmatic access on Peacock by...
matrix, technology, tech

Disney is Betting Big on Programmatic

Disney made a splash at their recent Tech & Data showcase in early March by detailing a plan to lean into data, measurement, privacy...