Netflix has dropped 200,000 monthly users and its plans to launch ads could be even more detrimental, but many other services are catching up in user base with ads already integrated into the platform. Peacock is one such platform that has 64.3 million users (close to a fifth of internet traffic) and is expected to hit a fourth in the next five years. As a result, they are launching a self-service portal for programmatic ads on PeacockTV in 2H of 2022. It will feature full-funnel attribution measurement and precision targeting for advertising. Peacock is hoping this frame will help service small-to-medium-sized businesses by giving them better targeting, performance insights, and attribution for those without existing DSP’s.