Day: July 7, 2022
Why More Advertisers and Publishers are Making the Shift to Private Marketplaces
Private marketplaces (PMPs) are becoming increasingly popular in the fast-paced advertising industry. Compared to open exchanges, PMPs have shown higher rates of programmatic advertising...
Dollar General Expands Advertiser Access to Shopper Data
Dollar General is expanding its retail media network. Dollar General’s DGMN network, originally launched in 2018, provides CPG advertising partners with access to real-time...
Marriott Becomes First Hospitality Brand to Launch a Media Network
Marriott International, which operates more than 30 brands worldwide, including iconic properties such as The Ritz-Carlton, St. Regis, Bulgari Hotels, and others, is launching...