social media, social, marketing

Despite Mounting Recession Fears, Esports Brand Partnerships are on the Upswing

Advertisers who had paused their esports advertising in response to the increase in casual gaming are now back in force. Recently, the esports industry...
hands, team, united

WePlay Esports Teams up with OTK Media

WePlay Esports, an esports tournament organizer, has announced a strategic partnership with influencer network and media company OTK Media. Through this agreement, OTK will...
dirty, baseball, ball

PepsiCo’s Head of Esports on Leveling Up an ‘Always-On’ Strategy

The video game industry is a big business, but many non-endemic marketers are only now realizing the medium’s capability to reach a broad audience....
dirty, baseball, ball

Dolce & Gabbana Partners with Italian Esports Organization

Luxury fashion brand Dolce & Gabbana has partnered with Italian esports organization. With this collaboration, Mkers will be a part of a new project...

Coanda Porsche Esports Racing Team is Porsche’s New Virtual Racing Team

Porsche Motorsports announced the formation of the official Porsche Motorsport Esports works team Porsche Coanda Esports Racing Team on 25th May 2022. Porsche has...