One Small Step for Marketing, One Giant Leap for Programmatic Advertising in Gaming

Gaming has exploded during the pandemic, which has largely been a function of lifestyle changes for many Americans, but efforts in marketing haven’t been able to keep pace with the growth in gaming…until now. Anzu is a programmatic platform that allows brands to run display, video, and interactive ads in-game, and they just raised $20 million in their latest round of funding. Investors range from WPP to Sony. Their clients have been over some of the biggest brands like American Eagle, PepsiCo, and Samsung. Anzu’s ability to customize the experience for the clients is a bonus, but the real game-changer has been the world finally waking up to how big gaming is. However, with nearly 180 million active monthly gamers, brands are starting to pay attention to what they are missing in the market.