Integrated Digital Strategies, a prominent digital marking firm, has brought in search engine optimization specialist Carlos J. Rosado to be a director for the firm in their Orlando office. Veteran CEO Steve Galligan said SEO is a primary and important factor for franchises, and that Rosado is part of that vision moving forward. Additionally, the firm had promising growth in 2021 and sees this push with a new SEO director as integral to their growth moving forward. Rosado said that digital brands shouldn’t overlook SEO as part of the core strategy for digital marketing. He will use his history and experience to build, maintain, and optimize SEO campaigns for franchisees and franchisors which are a large portion of IDS’ clients.