The pandemic marked a turning point as many brands were pivoting to in-app advertising and connected TV. However, DSPs make life difficult in unlocking the potential of CTV and in-app advertising. AI and machine learning techniques such as natural language processing can help marketers tackle the most difficult problems in DSP. Solutions like Maia or Mobile AI Audiences can give brands the tools of AI and NLP to deal with privacy laws and a lack of first-party data or the complicated analytics surrounding campaigns. Maia’s big advantage is that its users don’t need in-depth data knowledge and it’s easy to use for those outside AI and NLP.