In recent years, third-party data collection has become increasingly restricted in the advertising landscape. Due to this, many marketers are wondering whether cookie-free advertising will be the future of advertising.
Several digital environments will continue to use cookies. For example, users will continue to be able to accept or deny cookies in environments where cookies might serve to identify a user’s behavior online.
It is probable that the cookie will be limited in the future, but it will not be entirely eradicated. Therefore, it is more important than ever for marketers to implement cookieless targeting methods into their digital strategies. By adopting a cookieless strategy, any gaps will be filled, and cookieless targeting provides unique benefits for increased performance.
Contextual advertising is one of the most prevalent forms of cookieless advertising. Because contextual does not collect or use any information about its users, it is not subject to privacy legislation. Instead, it makes use of the context in which an ad appears.
