How the Super Bowl Changed the Ad Outlook for 2022

It’s rare that so many ads from the Super Bowl share a similar theme. Sure, there are instances like last year where the country was facing the pandemic and the comedic tone was muted, but this year was something different, as the economic future was placed front and center. Crypto, NFTs, the metaverse, and electric vehicles were in one ad after the other. There was a huge influx of Super Bowl newbies, 30 brands debuted, many in the aforementioned categories. Overall, it was a major bet that many companies are ready for the future, and data, as well as time, will tell how these ads resonated with audiences. However, Linkedin definitely had the opportunity to stand out with its #TeamEarth campaign which pushed back against the burgeoning technologies like metaverse and space travel.