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Actionable Intelligence for Marketers
Media Planning & Buying
February 22, 2022
Characters Key in B2B Advertising
Whether its Chester Cheeto or the Geico Gecko, companies already lean on characters in many of their B2C relations but there’s little to none...
Here are the Channels to Find Hidden Advertising Value
Brands hurled themselves into the metaverse, NFTs, cryptocurrency and TikTok in 2021, but there were other trends that silently swept up the marketing world....
Moving Luxury into the Digital Investment Space
Christie’s auction house has been at the top of most definitions when it comes to luxury, as they are one of the premier expensive...