From Staples Center to the Superbowl Moves Mainstream

Singapore’s campaign to become a household name is gaining momentum as the cryptocurrency platform just purchased its first Superbowl ad among many other up-and-coming digital companies. Ads are driving as steep of price as ever as NBC is asking $6.5 million for the 30-second timeslot, but it aligns with’s strategy of moving into the public consciousness and fits with their recent naming rights deal with the former Staples center in Los Angeles. Execs at are pushing back against the ‘crypto fad’ narrative and say they are a staple just like the internet moving forward. Their goal is to become a top 20 consumer brand in the next five years and they have been appearing in Formula One and UFC to widen their net.