Foote, Cone, and Belding are a powerhouse in the advertising world and their current CEO is stepping down at the end of March. The parent company IPG said that the role will be filled by existing employees Susan Credle and Tyler Turnball. Credle is now the global chair and will continue in her capacity as global chief creative while Turnball is stepping up from CEO of FCB NA. Turnball said the priorities will be to continue to focus on customer relationships and creative data, that is using first-party data in conjunction with targeting in unique ways. Credle’s said that the firm’s success is attributed to its ability to manage long-term growth while capitalizing on the current moments in business. The firm was the creator of the ‘courtside campaign that put virtual fans back in the stands during the pandemic.
