DeepIntent is one of the largest providers of healthcare advertising technology and they are bolstering their offer to clients by guaranteeing the reach of patients across CTV for specific health conditions. They are utilizing the full power of machine learning to match real-world clinical and pharmacy claims data to actual patients across viewer formats. Leadership in the company believes this will make them the no-brainer decision when healthcare marketers are making a decision. The underlying system that solidifies the guarantee is a patented technology and has optimized campaigns and various metrics; it even allows them to make accurate predictions as to the total number of reaches. The guarantee will only back common diseases at first such as asthma and COPD but may expand in the future.
