Burgeoning company DoubleVerify Inc. went public in April 2020, and they made a big splash when their stock shot up to 30% above the IPO price. They made another big move this week acquiring the company OpenSlate for $125 million cash and another $25 million in equity. Both companies help verify ad safety on video platforms, but the acquisition opens the doors to Google, Facebook and TikTok. DoubleVerify can measure add safety, but OpenSlate helps provide security and safety by ensuring videos never reach the platforms from the outset. Previously, advertisers have been wary to buy ads on companies like Youtube because they might appear on videos that could promote terrorism, so companies like DoubleVerify make it easier for automation and scale in future advertising.
