Marketing Disruption with Musk Takeover

Elon Musk has withstood the ‘poison pill’ put out by shareholders and has agreed to a take over $44 billion of Twitter. Musk has made it clear that free speech will be a top priority for him when considering the platform, but what does this mean for advertisers? Twitter ad dollars could be a risk with a wild west approach to the brand, and marketers are very concerned about this because brands don’t want to be synonymous with risky content or disinformation. But Musk is most likely going to be much more innovative which could be good for Twitter and advertisers on the platform. On the margins, we can expect to see larger brands steer away from, but more niche ones, up their involvement. Musk has shown a distaste for advertising with his own brands and could push for more premium style services as well.