Agencies have a completely different form and face when considering public relations and that keeps them on the silent side. Moreover, their ‘brand’ is built on how they interact with clients and the campaigns are meant to speak for themselves. This silent PR though is detrimental to the long-run goals, even if clients request a quieter PR front. Where a lack of agency PR is really detrimental is in attracting new talent, not necessarily new business. Agencies should negotiate PR policies and build them into the MSA, and make it a point of contention early on in the business that a vocal PR is consistent with your agency’s vision.
