GES, which previously was an event/venue service company is growing its business and busting into the experiential marketing game with its new brand Spiro. GES was already dabbling in its marketing with its Brand Experiences division for virtual, hybrid, and in-person events. GES will move Jeff Stelmach into the role of president for Spiro where he worked in the aforementioned division. Spiro has already worked with big named brands putting on experiential events such as an event space for Cisco in Dubai, the U.S. Air and Space Forces, and the cosmetics company Aveda. The expansion will allow them to offer more enhanced and holistic solutions to clients and corporate accounts. GES is a Las Vegas-based company.