Taco Bell has been a top-notch innovator when it comes to experiential campaigns, and they are leading the way yet again. Taco Bell is launching a drag show tour at their Cantina locations around the United States. The shows will be hosted by notable drag performer Kay Sedia but will be bolstered by local talent. This show will be part of Taco Bell’s Live Mas Pride LGBTQ+ campaign. As far as their own products go, Taco Bell will feature their new $5 breakfast box, Cinnabon Delights coffee, and mimosas which can be served at the alcohol distributing Cantina locations. These events will be available to those customers 18 and up and reservations can be made on OpenTable. Television shows and documentaries have popularized drag shows and cemented their place in the pop culture zeitgeist.