Social pressures have ramped up environmental and eco-friendly practices in the last few years, and companies are doubling down on efforts to keep track of their carbon footprint as a result. Momentum Worldwide is partnering with experiential group Isla to keep track of data in real time. The program, called Trace, will illustrate impact and generate reports for Momentum to identify their impact and help construct ways for Momentum to reduce it. The Trace program, originally in the UK, is now a global tool available to all companies. Momentum believes this, along with other strategies, cut their carbon footprint in half over the next decade. Studies show virtual events and conferencing could reduce the industry event spaces’ carbon footprint by 94%.