While Covid had Christmas travel on lock down last year brands are betting on a resurgence as airport advertising is on pace to sell out this holiday season. Previous airport spots were on big discount but have since made a comeback being almost impossible to find. The revenue backs up this story as well as inflow into airport advertising display revenue up $43 million in Q3, and that trajectory will definitely keep pace for Q4. There is also a change in the ad allocation where previously ads in airports were predominantly B2B, but a growing number of millennial travelers has B2C buyers taking up more space. Meanwhile trains and other underground services are suffering and businesses are weary to invest additional dollars in other transportation.
