Super Bowl ad space was at an all-time high, and while tech companies pumped out billions to push the metaverse, crypto, and NFTs, some savvy brands found a way to get the spotlight at a fraction of the cost. How did this happen? Brands flooded the market during the Super Bowl by purchasing key search terms on Amazon, Instacart, and Walmart.com to appear ahead as banner brands on the above websites. For example, Coors’ organic light beer appeared on Instacart’s webpage, while competitors like Michelob purchased regional ad space for much higher costs. Many of these brands have the same parent companies which added to the game day drama. Overall, Gillette and Cheetos were some of the best and fighting competitors while Budlight’s seltzer and Michelob Ultra were beaten by their competitors.
