Brands hurled themselves into the metaverse, NFTs, cryptocurrency and TikTok in 2021, but there were other trends that silently swept up the marketing world. The first of these was old fashion partnerships. Brands sought partnerships in order to tap a wider audience; it was a particularly effective strategy for younger brands to help cover the increased advertising costs on companies like Facebook. Instagram Reels are also being overlooked in the marketing sphere. Almost 70% of influencers still see Instagram as important in their branding while less than 45% see TikTok in the same way, and many see Reels as a quicker way to grow a base following than on TikTok. Finally, it’s the micro influencers that make up these platforms that are one of the most glossed over categories. Micro-influencers have between 1000 and 10k followers but they are a goldilocks solution to reaching customers, because over 92% of consumers trust them over celebrity endorsements or traditional advertising.
