Retail: ‘How do you do, my fellow kids’ of Media?

Traditional commerce and new media are like oil and water but regardless, stalwarts like Home Depot and Walmart are forcing their way onto sites like TikTok for higher visibility. While they may seem like an impression of the all too familiar Steve Buschimi meme they are using live streams of new media like the older QVC networks. Walmart is one of the leaders of this trend with BuzzFeed’s Tasty, IGN, TalkShopLive, YouTube, and TikTok. Home Depot on the other hand is trying to cross interests by advertising DIY initiatives like toilet installations and decorating projects that hope to attract a younger audience. Live stream shopping is particularly popular in China, and the industry could reach new heights in the US if bigger companies continue to force their way in.