In the U.S. real wages have failed to keep up with the surging real costs many in the lower-middle-class feel, so despite the ‘booming’ recovery many in politics are talking about the mass exodus from the labor force. While many brands focus efforts on recruiting and retaining employees, there is another trend to pay attention to: television viewership. The great resignation coupled with remote work is leading to a second prime time in television…in the middle of the day. The latest data from Nielsen found that at the end of 2020 almost half of the remote workers were streaming or watching TV during their workday. Media companies are also facing pressures of the labor force exodus and many of the modern skills workers possess are helping them pivot out of media and marketing.