Carbon footprint is more important to brands than ever, and in order to reduce their carbon footprints Manchester SEO Agency, Gorilla marketing is moving carbon-negative. Gorillas managed to move carbon negative by offsetting their carbon production by planting 100s of trees annually. Their relations and marketing team says this has been a goal for Gorilla for a long time. Gorilla believes this tactic will improve their brand perception, and in the long run will help them retain SEO talent as well as customers. They also utilize SEO specific tools to minimize their carbon footprint such as Sitebulb and Krystal. These campaigns can also attract investors as both public and private equity investors are looking to invest in green businesses.