The covid-19 pandemic forced the hand of many consumer products. With lots of people stuck at home digital shopping took off like a rocket, but the post-pandemic world could be much different. New research says brands will need an omnipresent strategy to get traction in the post-pandemic world. Generally, there is a growing disconnect as brands are putting large inflows of cash into further development of online services, as over half of marketers are placing e-commerce at the forefront. However, most brands don’t have the tech to deliver an omni-channel experience that more consumers are reporting their desire as the pandemic moves behind us. A fluid network of digital media, mobile commerce, and brick-and-mortar will be needed to gain traction with the post-pandemic world.
