The trend of Tiktok’s dominance will continue in 2022 as they flew by a billion monthly users. Their influencers have some of the highest audience engagement in comparison to other platforms, and brands should double down in short form content on the app. Companies are also going to make it easier to utilize their platforms with features such as in app subscriptions for exclusive content. Brands should integrate more monetization features for better partnerships. It’s increasingly common for customers to utilize social media for research according to recent surveys. Finally, expect gaming and eSports platforms to capture a larger share of influencer marketing in 2022. There is a clear path for more niche areas of optimization and often times these niche influencers move more customers to brands because of their relationship to their audience.
