Marketing firms are under immense stress when it comes to delivering the best possible results on smaller and smaller margins, but fear not, technology could have the answer to optimizing and scaling the business. Deep learning is one of the most powerful tools that firms can employ to grow their business because it can easily replace highly automatable services. This isn’t a future where machines are taking marketing jobs, but rather servicing them to scale by tackling the inefficient mind-numbing work that takes lots of time. The easiest place machine learning can be implemented is by optimizing media buying strategies. Their around-the-clock efficient advantage is a huge benefit because it gives advertisers and marketers more time to work at what they do best. Dedicated data science teams or outsourcing these tasks to machine learning specialists can give marketing firms a leg up on the competition.
