According to Insider Intelligence, influencer marketing will exceed $4 billion by the end of 2022, which marks a continuing upward trend after 2021’s $3.69 billion and 2020’s pandemic-affected $2.76 billion.
Recently, influencer marketing has outperformed traditional marketing methods, such as print, broadcast, and direct mail. Many influencers are perceived as being more in tune with the interests of their audience.
The people who follow influencers often view them as capable of relaying authentic, non-commercialized, and timely brand messaging.
Influencers on social media are individuals who may or may not be famous, but who have developed a dedicated following and are therefore able to inspire and influence others. People’s buying decisions are affected by these online powerhouses due to their expertise, relationship with their target audience, or popularity.
Running influencer campaigns is a lot of work for companies, but it is worth the effort. There is a lot of correspondence regarding negotiations, handling payments and contracts, as well as many other administrative factors that must be considered. Choosing the right influencers is crucial to a successful campaign.
The key is to choose an influencer who closely matches the company’s brand or target market.
