Amazon is the predominant method by which people seek to buy or research a wide variety of products. There are three key components to successful Amazon marketing: SEO, Amazon advertising, and off-shore marketing. Your SEO should be focused on the title of products, backend (and front end) search words, and the description. Furthermore concentrate on details, matching phrases, and being informative. Amazon’s own advertising is the pay-per-click method which will get great visibility and has historically strong results. Finally, off-shore marketing is an underrated method to draw attention to an Amazon product page. The most effective way to do this is through newsletters and emails, but better still is content targeting through social media platforms or pairing with influencers and bloggers.
