Day: June 22, 2022
Lawsuit Claims Amazon Using Alexa to Target Ads at Customers
It is alleged in a new lawsuit that Amazon’s Echo and other smart speakers collect voice data from unwitting customers that it uses to...
PepsiCo’s Head of Esports on Leveling Up an ‘Always-On’ Strategy
The video game industry is a big business, but many non-endemic marketers are only now realizing the medium’s capability to reach a broad audience....