Gen Z and millennials are turning to influencers across a variety of platforms to help them find products, but research shows that having a trustworthy influencer is critical to brand performance. With the industry expected to grow at 32% from 2020 to 2025, these brands help firms capitalize. First is Barcode Entertainment which is a start-up based in Mumbai that leverages data and technology to enhance influencer targeting. MAD Influence is bringing talent, influencers, and content creators all under their umbrella across a wide variety of platforms, and generates revenue by charging a commission on influencer deals. Winkl was founded because of their own difficulties with scaling and running influencer campaigns, and they specialize in pairing the right content creator with brands. Pulpkey and PickMyAd are also brands to keep an eye on.
