Podcasts have been one of the fastest-growing advertising platforms in the last couple of years, and that growth has in turn led to reliability. Brands are hoping to double down on their success by launching or advertising within existing influencer-hosted podcasts. Influencers like Logan Paul have leveraged their newfound celebrity status to vault into the top 50 most played podcasts. The rapid success of podcasts like Paul’s or social media podcast Ramble are making these spaces the most sought-after next to sports podcasts. The most important thing to look out for in influencer podcasts is dedication. Influencers need to lead pods at least weekly to grow and retain a fandom that can generate ad dollars. This ad space is premium territory because listeners trust the hosts and marketers will pay a premium to be featured here.
